Privacy Policy

Effective Date: May 2026  |  Last Updated: June 2026

Johanna Graff (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your information when you use JohannaGraff.com and our related services. By providing your personal information, you acknowledge that you have read, understood, and agree to this Privacy Policy.

1. Information We Collect

Information you provide directly:

• Full name, email address, and phone number submitted through our forms
• Messages, questions, or details about your real estate needs
• Communication preferences, including whether you opt in to SMS or email communications

Information collected automatically:

• Browser type, operating system, and device type
• Pages visited, time on page, and referring URLs
• IP address and general geographic location (city/region level)
• Cookie and pixel tracking data (see Section 6)

2. How We Use Your Information

We use your information to:

• Respond to your inquiries and provide real estate services
• Send information about properties, market conditions, and related topics you have requested
• Send SMS text messages or emails if you have opted in to receive them
• Comply with legal and regulatory requirements applicable to licensed real estate professionals in Arizona
• Improve our website and services

We do not sell or rent your personal information, and we do not use it for lead resale or data brokerage.

3. SMS / Text Message Communications

By providing your mobile number and checking the SMS consent box on a Johanna Graff form, you consent to receive text messages from Johanna Graff. Johanna Graff is the sender of all messages.

Transactional and informational messages (such as registration confirmations, reminders, and access links) are part of the service you request. Marketing or promotional messages require your separate, optional consent. All SMS consent boxes are separate, optional, and unchecked by default, and your consent is not a condition of purchasing any property or receiving any service.

• Message frequency varies based on your inquiry and service stage
• Message and data rates may apply, per your carrier plan
• Reply STOP at any time to unsubscribe from all text messages; you will receive a single confirmation message that you have been unsubscribed
• Reply HELP for assistance, or contact [email protected]

Mobile opt-in data and phone numbers collected through this website will not be shared with, sold to, or rented to any third party or affiliate for marketing or promotional purposes. This applies to all categories of mobile data, without exception.

4. Email Communications

If you opt in to receive email communications, you may unsubscribe at any time by clicking the unsubscribe link in any email or by contacting [email protected]. We do not sell or share your email address with third parties for marketing purposes.

5. How We Share Your Information

We do not sell, rent, or trade your personal information. We share information only in these limited circumstances:

• Service providers: we use GoHighLevel as our CRM and communications platform to store contact information and deliver SMS/email. Service providers may only use your information to provide services to us and are subject to their own privacy terms.
• Legal requirements: we may disclose information if required by law, court order, or government authority.
• Protection of rights: to protect the rights, property, or safety of Johanna Graff, our clients, or others.

We do not share your information with other real estate professionals, brokers, or third-party marketing companies without your explicit consent.

6. Cookies and Tracking Technologies

Our website may use cookies and tracking technologies, including:

• Essential cookies required for the website to function
• Analytics tools such as Google Analytics to understand how visitors use the site
• The Meta (Facebook) Pixel to measure advertising effectiveness

We do not use these technologies to collect sensitive personal data. You can manage cookie preferences through your browser settings; disabling certain cookies may affect website functionality.

7. Third-Party Services

Our site may link to third-party websites, including MLS listing platforms and property search tools. We are not responsible for the privacy practices of third-party sites and encourage you to review their policies before providing personal information. Third-party services we may use include GoHighLevel (CRM and communications) and the Meta/Facebook Pixel (advertising analytics).

8. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this Policy, to provide the services and communications you requested, and to comply with our legal, tax, and regulatory obligations. As an Arizona-licensed real estate professional, certain records may be retained for the minimum period required by Arizona real estate regulations. We retain SMS consent and opt-out records as needed to document compliance. When your information is no longer needed, we delete or de-identify it.

9. Data Security

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, use, or disclosure. However, no internet transmission or electronic storage method is 100% secure.

10. International Data Transfers

Your information may be processed and stored in the United States and Canada by us and our service providers. We take reasonable steps to ensure your information is handled in accordance with this Policy and applicable privacy laws, regardless of where it is processed.

11. Your Rights and Choices

You have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information (subject to the legal retention requirements in Section 8)
• Opt out of marketing communications at any time

To exercise these rights, contact us at [email protected] or 480-374-4933.

12. Children’s Privacy

Our Site and services are not directed to individuals under 18 years of age, and we do not knowingly collect personal information from anyone under 18. If you believe we have inadvertently collected such information, please contact us at [email protected] so we can remove it.

13. Governing Terms

Your use of this Site is also governed by our Terms & Conditions, which are incorporated into this Policy by reference.

14. Changes to This Policy

We may update this Privacy Policy periodically. The “Last Updated” date at the top of this page reflects the most recent revision. Continued use of our Site after changes are posted constitutes acceptance of the updated Policy.

15. Contact Us

Questions about this Policy? Contact us at:

Johanna Graff | My Home Group
8350 E. Raintree Dr #210, Scottsdale, AZ 85260
[email protected]  |  480-374-4933
Arizona License No. SA653075000  ·  Serving Greater Phoenix Metro